KONTERA

ContentLinks®– The In Text Advertising Solution for Publishers
ContentLink In-Text Ads for Websites

ContentLinks are contextually relevant ads and information units dynamically linked to keywords on a publisher's web page. The keyword is linked to the most relevant and highest paying text ad from among Kontera’s thousands of advertisers.

What ContentLink can do for you?
Kontera’s ContentLink In-Text Website Advertising Solution lets you monetize your content in real-time, enabling an incremental increase in ad revenue by providing a new source of untapped ad inventory. ContentLinks also enhances user experience by serving relevant and informational ads that match the user’s interest and frame of mind.

The ContentLink advantage:
At the core of Kontera’s patent-pending technology are a set of proprietary algorithms that enable publishers to maximize their revenue and earn higher Click- Through Rates. Statistical text analysis and clustering methodologies are used, combined with semantic analysis procedures that utilize a proprietary taxonomy of subjects, keywords, and unique relationships between them. Kontera’s platform, optimized and proven on thousands of web pages over the last seven years, facilitates the analysis of each web page in real-time. Keywords and topics are then extracted and ranked, and then instantly matched to the advertiser’s most relevant text ad. The high relevancy between the content, keyword and text ad made possible by Kontera’s proven technology increase the publisher’s revenue.

ContentLink provides:
Increased Incremental Revenue – ContentLink maximizes your advertising revenue by running In-Text Advertising alongside your existing banner, text, or other ads on your site, thereby providing you with a new revenue stream from your content.

Untapped Sources of Ad Inventory –Kontera In-Text Advertising creates a new type of advertising real estate from within the content of your own website -- the revenue opportunities are nearly limitless.

High Click-Through Rates (CTR) – Kontera’s contextual ad technology serves the most relevant In-Text keyword advertising, and therefore generates higher CTR’s than most other contextual advertising vehicles, translating into more revenue for you.

Positive User Experiences - Not only are ContentLinks superior in their contextual relevancy, they are also interactive ads that require user intervention to be activated. The ad itself will only appear when the user mouses-over the highlighted keyword, and thus the user chooses whether to interact with the ContentLink or to ignore it altogether. Further, ContentLinks offer information which is relevant to the topic the user is engaged with right when they are most interested and receptive for it.

Editorial Integrity – Since ContentLinks are added dynamically, in real-time, only after the site's content has been loaded, you retain complete control over your site's appearance. Furthermore, ContentLinks will not affect page-load speed. The ultimate integrity of your editorial content and your users’ experience is therefore maintained.

Content Monetization –Kontera's ContentLink ads can be served on every type of website including news sites, forums, blogs, and social networking sites. Kontera’s dynamic contextual analysis lets you serve ContentLinks as soon as new and relevant content is posted.

Publisher Control & Customization –With ContentLink ads on your site you control the number of ads appearing in your content, the links' color placement, and overhaul look and feel, the way the ad unit is launched when a user clicks, as well as , competitors´ filtering, keyword filtering, etc.

Online Publisher Center – Kontera’s technology provides publishers with an online interface, turning ContentLink integration and tracking into a rich experience. The Publisher Center includes enhanced reporting capabilities, graphic revenue displays, a KnowledgeBase, and much more.

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