CHITIKA

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 30,000 websites

What does Chitika mean?
When Chitika co-founders, Venkat Kolluri and Alden DoRosario left Lycos in 2003 to start their own company, they sought a name that would suggest the speed with which its customers would be able to put up ads on their Web sites. Chitika, which means “snap of the fingers” in Telugu (a South Indian language), captured this sentiment and Chitika Inc. was born. Chitika introduced its online-ads service in January, 2004.

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